Let's face it, there are many factors that come into play when you provide a quote for a specific campaign. For example: rush timing, exclusivity, pre-approval of content, the number of products and key messages etc. The list goes here and there isn't one set benchmark.
The truth: Your cost is not dependent on what it costs to create it itself or even your follower count alone -- it's in the value of the post and the partnership at-large.
Below is a list designed to be your starting point for negotiations and what you should consider when setting your rate. Please note this is not definitive by any means.
Platform
Reach
Average engagement
Average growth -- how fast is your channel going
Average sponsored posts per month
The ask – how many tags, hashtags, key messages.
Creative control vs creative freedom
Urgency
Usage rights
Exclusivity periods
Pre-approval vs no approval content
Type of creator/influencer e.g. professional photographer vs celebrity etc.
Brand prestige
Value exchange– is an experience also involved
Interested in working together? Fill out the in-take form to determine if we are a good fit and let’s connect!
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